1909: ‘Beautiful Sunnyside in the Center of San Francisco’

Portion of Sunnyside supplement, SF Call, 3 Jun 1909, Colorized by Amy O'Hair.

One hundred and ten years ago, the real estate firm of Rogers and Stone, who had recently invested heavily in Sunnyside lots, took out a huge four-page stand-alone color supplement in the San Francisco Call. It featured an artist’s fantastical renditions of life in the neighborhood. Unsurprising for the world of property sales, the copious text is full of imaginary claims about the future of the City and the prospects of the then-largely undeveloped district.

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The Quest for a Sunnyside Hall

SF Call, 19 Nov 1910.

Meeting places make possible gatherings that can give rise to group action. Without a place big enough to meet and plan, speak and listen, how do members of a group know they have the number and consensus that can become a force for change? These points seem obvious, but for the real estate speculators laying out Sunnyside in 1891, even the provision of a park space where such a meeting place might be located was not a perceived need. Large union halls were numerous elsewhere in the city in areas with industry, but the rise of mainly residential areas in the late 19th century didn’t anticipate the needs of neighborhood activism.

Sunnyside had no park or public common space in the 1890s, but within a few years, common needs drew people together in private spaces. The first order of business at the first large public gathering of residents was the need for a school. There were 80–100 children in the area, even as sparsely populated as it was then. In January 1896, resident Eugene Dasse called the meeting at a hall he had built a couple of years before (where 54-56 Monterey is now) — Dasse’s Hall. There was such energy at that meeting that the first Sunnyside Improvement Club was spontaneously formed.

SF Call, 26 Jan 1896.
SF Call, 26 Jan 1896.

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1911: Snapshot of life on Monterey Boulevard

Photo courtesy SFMTA, sfmta.photoshelter.com.

On 5 January 1911, a photographer named John Henry Mentz came out to Sunnyside to take some shots on a chilly, partly cloudy day. He was the skilled official photographer for United Railroads of San Francisco (URR, which became Muni later). His photos documented the streetcar tracks, but naturally other things were included. Thanks to the availability of high-definition scans of these three images from SFMTA, we can glimpse life on that day in Sunnyside history, complete with a family on the way to the shops and goats grazing on the railroad tracks. The photos were taken on the first block of Monterey Boulevard, near Circular Avenue. First the photos with details, then a comparison to today.

A Thursday Afternoon on Monterey

First Mentz took this image, with a large 8×10 camera and a glass-plate negative positioned squarely in the middle of the unpaved road, facing east (towards what is now Glen Park).

U02892. Monterey Boulevard between Circular Ave and Joost Avenue, 5 January 1911. Photo courtesy SFMTA, sfmta.photoshelter.com.

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