After Sunnyside was laid out and lots went on sale in San Francisco in 1891, there were a lot of unusual newspaper advertisements pushing property sales in the new district during that first year. (Read the second post in this series here.)

SF Call, 7 Jun 1891.
SF Call, 7 Jun 1891.

The initial splash took place on Sunday 26 April 1891, with half-page ads in at least three San Francisco newspapers: the Chronicle, the Call, and the Examiner. 

SF Chronicle, 26 Apr 1891.
This ad contains a reproduction of the original homestead map of Sunnyside. Half-page ad. SF Chronicle, 26 Apr 1891.
SF Call, 26 Apr 1891.
Half-page splash ad. SF Call, 26 Apr 1891.
1891Apr26-Examiner-Sunnyside-m-half-page-AD
SF Examiner 26 Apr 1891.

This was followed by a campaign that included long narrow columns like these, and classified ad pages peppered throughout with references to Sunnyside, many of them inane.

SF Chronicle, 3 May 1891.
SF Chronicle, 3 May 1891.

 

SF Call, 3 May 1891.
Because nothing sells quite like doggerel. SF Call, 3 May 1891. View larger. 
A sprinkling of classified ads, SF Chronicle, 26 May 1891.
A sprinkling of classified ads, SF Chronicle, 26 May 1891. View larger.

Some of the ads border on lunacy, and the text suggests that no one was completely certain that the name of the new neighborhood was one word, ‘Sunnyside’–or two, ‘Sunny Side.’

More scattered classifieds. SF Chronicle, 19 Jul 1891.
More scattered classifieds — random, odd, not very informational. SF Chronicle, 19 Jul 1891. View larger. 
The last word-rich advertisement for Sunnyside, one year after debut. SF Chronicle, 1 May 1892.
The last word-rich advertisement for Sunnyside, one year after debut. SF Chronicle, 1 May 1892.

“Ye Fluids of Electricity! Go it! and waft ye the cars to Sunnyside; to Sunnyside, the beautiful; to Sunnyside, the liveliest tract in San Francisco; to Sunnyside in–IN–San Francisco, for Sunnyside is in the city, not way out in the country-boom district, but legitimate city property.”

Slipping in to madness now. SF Call, 8 May 1891.
Slipping in to madness now. SF Call, 8 May 1891.
1892Apr10-Examiner-Sunnyside-classified-AD
More fluids! SF Examiner, 10 Apr 1892.

For the alternate approach of the real estate firm marketing lots in Sunnyside in later years, check out this post: 1909: ‘Beautiful Sunnyside in the Center of San Francisco’ 


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