More example of advertising for the Sunnyside district in San Francisco newspapers in the first years, 1891-1892. Also see this post.
Note the frequent use of white space, clean-looking typefaces, and asymmetrically positioned text blocks, a bit ahead of their time–favorite features of midcentury advertisers decades later.
After Sunnyside was laid out and lots went on sale in San Francisco in 1891, there were a lot of unusual newspaper advertisements pushing property sales in the new district during that first year. (Read the second post in this series here.)
The initial splash took place on Sunday 26 April 1891, with half-page ads in at least three San Francisco newspapers: the Chronicle, the Call, and the Examiner. Continue reading “87 Men and Golden Chances: The Sunnyside advertising campaign”