Answer #10 / Fifth Annual Sunnyside History Holiday Quiz

A detail from the 7UP sign hanging over Big Joe’s at 717 Monterey Blvd. Although the owner, Pete, may tell you it is an original Peter Max, the sign is far more likely to have been the work of artist John Alcorn in 1969.

See a photo of another example in San Francisco here — and read the long notes below the image for some background about the controversy regarding the authorship of these signs.

The 7UP sign at Big Joe's, 717 Monterey Blvd, San Francisco. Photo: Amy O'Hair
The 7UP sign at Big Joe’s, 717 Monterey Blvd, San Francisco. Photo: Amy O’Hair