Category: Baden Street

Midcentury Stories Out of Sunnyside Houses: A Companion to Hollywood Starlets Settles Down on Baden Street

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One of a short series of house-based local history—five stories touching on the perennial San Francisco themes of immigration, families, city-building, and self-making.

By Amy O’Hair

As a star-struck teen in Los Angeles during the Golden Age of Hollywood, Jane Wardy did more than just swoon over beautiful film stars from afar—she got herself into the intimate lives of three glamorous actresses, one after the other, devoting herself to being their constant companion. Two of those relationships ended with the death of her beloved.

Later in life, after the excitement was over, Wardy settled down in this house on Baden Street, and lived a more sedate existence—although she would then marry three men in succession before she died in her eighties.

1965. House where Jane Wardy lived on Baden Street, at the time she lived there. San Francisco Office of Assessor-Recorder Photographs Collection, San Francisco History Center, San Francisco Public Library sfpl.org/sfphotos/asr
The house on Baden Street where Jane Wardy lived. Photo: Amy O’Hair, 2019.

Midwest Girl turned Model

Born in Ohio in 1909, her family moved to California in the 1920s. Jane completed two years of high school before launching into work—as a shop clerk and a store model. All her life, despite the capricious lives of her famous companions, Wardy always had steady work.

Glamour photo of Jane Alice Wardy, taken in the 1920s. Philadelphia Inquirer, 5 Jan 1930.
Glamour photo of Jane Alice Wardy, taken in the 1920s. Philadelphia Inquirer, 5 Jan 1930.

At the age of eighteen or nineteen she met and befriended the aspiring starlet and horsewoman Vonceil Viking, who had made a name for herself with a splashy stunt, riding her horse Broadway from New York to Los Angeles on a bet with an English aristocrat, the Marquess of Donegall—for an astonishing $25,000 (something shy of a half a million dollars now).  More about this stunt here.

Vonceil Viking in Washington DC, during her famous ride. 1927. Library of Congress. View whole image here. https://sunnysidehistory.org/wp-content/uploads/2022/04/1927-Voncneil-Viking_WashingtonDC_LoC.jpg
Vonceil Viking and her horse Broadway in Washington DC, during her famous ride. 1927. Library of Congress. View whole image here.  

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Built on Beer: The Streets of Sunnyside and San Francisco Brewery Profits

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Investment money that funded the Sunnyside Land Company in 1890 was largely sourced from the hefty profits of some of San Francisco’s biggest late nineteenth-century breweries: Philadelphia Brewery, Albany Brewery, and United States Brewery—all overseen by the Brewer’s Protective Association. Men who were heirs to these fortunes, or wrapped up in the racket of propping up prices and selling off franchises to foreign capitalists, were among the most prominent initial investors in the Sunnyside project.

Behrend Joost, President of Sunnyside Land Company, was a notorious and irascible teetotaler[1], but he had no problem accepting beer-drenched money from his investors, who altogether put in one million dollars to fund the property speculation project. In return, many got their names or the places in Germany they came from on the newly laid-out streets.

2015-signs-Mangels-Baden

Five of the original Sunnyside streets—Mangels Avenue, Spreckels Avenue, Wieland Avenue, Baden Street, and Hamburg Street—I trace directly to these men.

Portion of the original Sunnyside Land Company homestead map, submitted to the city in 1891.
Portion of the original Sunnyside Land Company homestead map, submitted to the city in 1891.

In addition, Edna Street is likely to have been named for the beloved daughter of one of these brewery men. Continue reading “Built on Beer: The Streets of Sunnyside and San Francisco Brewery Profits” →

Disappeared Streets of Sunnyside

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From Sunnyside Homestead map, 1891.

We have lost a few bits of the original streets. The blocks laid out by the surveyor in 1891 were perfectly rectangular and the streets die-straight. All the better to milk maximum profits from the sale of lots–no extra wedge-shaped bits, or wasteful little parks to clutter up the profit landscape. But reality meant changes had to be made in that rigid map in the course of building out the neighborhood in the twentieth century.

Half-page ad for new Sunnyside real estate speculation project. 26 April 1892, SF Chronicle. From newspapers.com.
1891 half-page newspaper ad for the new Sunnyside real estate speculation project. Drawing is closely based on original homestead map submitted to the City. 26 April 1891, SF Chronicle. From newspapers.com.

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