Built on Beer: The Streets of Sunnyside and San Francisco Brewery Profits

Investment money that funded the Sunnyside Land Company in 1890 was largely sourced from the hefty profits of some of San Francisco’s biggest late nineteenth-century breweries: Philadelphia Brewery, Albany Brewery, and United States Brewery—all overseen by the Brewer’s Protective Association. Men who were heirs to these fortunes, or wrapped up in the racket of propping up prices and selling off franchises to foreign capitalists, were among the most prominent initial investors in the Sunnyside project.

Behrend Joost, President of Sunnyside Land Company, was a notorious and irascible teetotaler[1], but he had no problem accepting beer-drenched money from his investors, who altogether put in one million dollars to fund the property speculation project. In return, many got their names or the places in Germany they came from on the newly laid-out streets.

2015-signs-Mangels-Baden

Five of the original Sunnyside streets—Mangels Avenue, Spreckels Avenue, Wieland Avenue, Baden Street, and Hamburg Street—I trace directly to these men.

Portion of the original Sunnyside Land Company homestead map, submitted to the city in 1891. View whole map here. https://sunnysidehistory.org/wp-content/uploads/2019/06/1891-Sunnyside-homestead-map-sm.jpg
Portion of the original Sunnyside Land Company homestead map, submitted to the city in 1891. View whole map here. 

In addition, Edna Street is likely to have been named for the beloved daughter of one of these brewery men. Continue reading “Built on Beer: The Streets of Sunnyside and San Francisco Brewery Profits”

The opening of new Edna Street

1919c Monterey & Edna. Photo: Western Neighborhoods Project

In 1916, one block of Edna Street north of Monterey was closed, and relocated 200 feet to the west–the dogleg portion.

1916-realignment-Edna-Street_H_053
1916. New location of Edna Street. County Recorder’s Alpha Maps. View larger. 

The reason? Sewer pipes. This was the low spot in the block, and you can’t argue with gravity. (This is on the route of Sunnyside’s old creek.Continue reading “The opening of new Edna Street”

Sunnyside/Jailside: the tale of the big house down the street

OpenSFHistory.org

Who would site “the Largest and Most Important City Subdivision” next to an extensive and notorious jail compound? That’s what Behrend Joost did in 1890 when he bought a portion of the land Leland Stanford was selling off then to create the Sunnyside district. The choicer cuts went to other investors; this was no Stanford Heights (later Miraloma Park), perched on Mt Davidson. (Joost’s true aim was to be Baron of the Electric Rails, in any case.)

1891Apr26-Chron-ad-ALTEREDds
Half-page debut ad for Sunnyside, altered! SF Chronicle, 26 Apr 1891. Click for larger.

There had been a jail there in some form or another since the 1850s; the city originally bought the 100-acre House of Refuge lot in 1854, when it was far, far from the city.   Continue reading “Sunnyside/Jailside: the tale of the big house down the street”

Disappeared Streets of Sunnyside

From Sunnyside Homestead map, 1891.

We have lost a few bits of the original streets. The blocks laid out by the surveyor in 1891 were perfectly rectangular and the streets die-straight. All the better to milk maximum profits from the sale of lots–no extra wedge-shaped bits, or wasteful little parks to clutter up the profit landscape. But reality meant changes had to be made in that rigid map in the course of building out the neighborhood in the twentieth century.

Half-page ad for new Sunnyside real estate speculation project. 26 April 1892, SF Chronicle. From newspapers.com.
1891 half-page newspaper ad for the new Sunnyside real estate speculation project. Drawing is closely based on original homestead map submitted to the City. 26 April 1891, SF Chronicle. From newspapers.com.

Continue reading “Disappeared Streets of Sunnyside”