Built on Beer: The Streets of Sunnyside and San Francisco Brewery Profits

Investment money that funded the Sunnyside Land Company in 1890 was largely sourced from the hefty profits of some of San Francisco’s biggest late nineteenth-century breweries: Philadelphia Brewery, Albany Brewery, and United States Brewery—all overseen by the Brewer’s Protective Association. Men who were heirs to these fortunes, or wrapped up in the racket of propping up prices and selling off franchises to foreign capitalists, were among the most prominent initial investors in the Sunnyside project.

Behrend Joost, President of Sunnyside Land Company, was a notorious and irascible teetotaler[1], but he had no problem accepting beer-drenched money from his investors, who altogether put in one million dollars to fund the property speculation project. In return, many got their names or the places in Germany they came from on the newly laid-out streets.

2015-signs-Mangels-Baden

Five of the original Sunnyside streets—Mangels Avenue, Spreckels Avenue, Wieland Avenue, Baden Street, and Hamburg Street—I trace directly to these men.

Portion of the original Sunnyside Land Company homestead map, submitted to the city in 1891. View whole map here. https://sunnysidehistory.org/wp-content/uploads/2019/06/1891-Sunnyside-homestead-map-sm.jpg
Portion of the original Sunnyside Land Company homestead map, submitted to the city in 1891. View whole map here. 

In addition, Edna Street is likely to have been named for the beloved daughter of one of these brewery men. Continue reading “Built on Beer: The Streets of Sunnyside and San Francisco Brewery Profits”

The opening of new Edna Street

1919c Monterey & Edna. Photo: Western Neighborhoods Project

In 1916, one block of Edna Street north of Monterey was closed, and relocated 200 feet to the west–the dogleg portion.

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1916. New location of Edna Street. County Recorder’s Alpha Maps. View larger. 

The reason? Sewer pipes. This was the low spot in the block, and you can’t argue with gravity. (This is on the route of Sunnyside’s old creek.Continue reading “The opening of new Edna Street”