Once the Southern Pacific railroad tracks ran where I-280 freeway is today. Even in 1923, this was at the edges of the city. On the left is the Balboa Mill and Lumber Company, a yard with its own spur of track, replaced by houses in the 1940s. The presence of the freeway makes a precise match of views impossible (therefore no slider). View other comparison photographs here.
Looking north toward Sunnyside. At center left are the houses at 74 to 30 Staples Avenue, built in the 1910s. The little hut in the center is the Judson Avenue whistle stop for the Southern Pacific train, which was running only once a day or so by this time. On the right out of the frame is land that was cultivated for vegetables until the 1920s. Presence of the I-280 freeway makes a precise match impossible (therefore no slider). View other comparison photographs here.
Investment money that funded the Sunnyside Land Company in 1890 was largely sourced from the hefty profits of some of San Francisco’s biggest late nineteenth-century breweries: Philadelphia Brewery, Albany Brewery, and United States Brewery—all overseen by the Brewer’s Protective Association. Men who were heirs to these fortunes, or wrapped up in the racket of propping up prices and selling off franchises to foreign capitalists, were among the most prominent initial investors in the Sunnyside project.
Behrend Joost, President of Sunnyside Land Company, was a notorious and irascible teetotaler, but he had no problem accepting beer-drenched money from his investors, who altogether put in one million dollars to fund the property speculation project. In return, many got their names or the places in Germany they came from on the newly laid-out streets.
Five of the original Sunnyside streets—Mangels Avenue, Spreckels Avenue, Wieland Avenue, Baden Street, and Hamburg Street—I trace directly to these men.
In addition, Edna Street is likely to have been named for the beloved daughter of one of these brewery men. Continue reading “Built on Beer: The Streets of Sunnyside and San Francisco Brewery Profits”