Investment money that funded the Sunnyside Land Company in 1890 was largely sourced from the hefty profits of some of San Francisco’s biggest late nineteenth-century breweries: Philadelphia Brewery, Albany Brewery, and United States Brewery—all overseen by the Brewer’s Protective Association. Men who were heirs to these fortunes, or wrapped up in the racket of propping up prices and selling off franchises to foreign capitalists, were among the most prominent initial investors in the Sunnyside project.
Behrend Joost, President of Sunnyside Land Company, was a notorious and irascible teetotaler, but he had no problem accepting beer-drenched money from his investors, who altogether put in one million dollars to fund the property speculation project. In return, many got their names or the places in Germany they came from on the newly laid-out streets.
Five of the original Sunnyside streets—Mangels Avenue, Spreckels Avenue, Wieland Avenue, Baden Street, and Hamburg Street—I trace directly to these men.
Fresh from the new collection of building photographs that were recently transferred from the San Francisco Office of the Assessor-Recorder to the History Center–here is one residential block in Sunnyside. More about the collection here.
At the edge of Sutro’s forest of eucalyptus trees, in the northwest corner of Sunnyside, the 600 block of Mangels Avenue was home to several families who enjoyed a truly rural existence in the early years. Recently some photos were graciously loaned to me to scan, so there is some visual record of life there. The photos are from the personal archive of resident Geoff Follin, sent to him in 1987 by a man who grew up on the block during these years—Lawrence Behler (1908-1999). Behler included a brief letter of explanation.
1917. Bertha, Charles, and Arnold Behler. 663 Mangels Ave. Photo courtesy Geoff Follin.
1917. Lawrence Behler with his mother Bertha. 663 Mangels Ave. Photo courtesy Geoff Follin.
1917. 663 Mangels Ave. Lawrence’s brother Arnold Behler on steps. Photo courtesy Geoff Follin.
We have lost a few bits of the original streets.The blocks laid out by the surveyor in 1891 were perfectly rectangular and the streets die-straight. All the better to milk maximum profits from the sale of lots–no extra wedge-shaped bits, or wasteful little parks to clutter up the profit landscape. But reality meant changes had to be made in that rigid map in the course of building out the neighborhood in the twentieth century.