Although Bruno Cappa’s soda fountain restaurant was a top neighborhood spot for curly fries or an ice cream float for nearly four decades, the proprietor was far from self-promoting. But if he had engaged a graphic artist for a logo or some merch, he could not do better than what designer Doug da Silva has recently created to celebrate this slice of local history.
Bruno in about 1960, at his restaurant (with an imaginary t-shirt!). Original photo courtesy Marilyn Cappa Kennedy.
Doug grew up in Sunnyside, and although he no longer lives in the city, he has created a line of t-shirts celebrating many iconic aspects of San Francisco past, including Bruno’s Creamery.
For thirty-five years, Sunnyside had a well-loved and well-patronized restaurant at the corner of Monterey Boulevard and Foerster Street, famous for its opinionated but kind-hearted owner, Bruno Cappa (1911-1984). Bruno’s Creamery Fountain Restaurant counted among its many customers a few of the city’s minor luminaries, but mostly it was a favorite of locals and kids. The place was famous for serving curly fries, forty years before they were on the menus of fast-food chains. Although he was a bit gruff, Bruno is fondly remembered to this day by many people who ate there or just hung out.
Bruno Cappa in front of Bruno’s Creamery, 599 Monterey Boulevard, San Francisco. About 1960. Photo courtesy Marilyn Cappa Kennedy.
The Shop
The restaurant was an unpretentious place, a narrow space with a counter on the right and pinball machines in the back. Along the left wall were news racks that also held the comic books that were prized as free reading material by local kids. As the years passed, the shop acquired a grill and a donut fryer, along with the special machine for producing his famed curly fries. Behind the counter there were racks with small items like bromo-seltzer and sweets, and on the walls (depending on the décor that year) there were small posters for soda or ice cream.
Interior, Bruno’s Creamery, about 1940, shortly after he took over the shop. Bruno Cappa is on the right, and Eva is seated at the counter. Photo courtesy Marilyn Cappa Kennedy.
The Service
Bruno and his wife Eva stood behind the long counter—he took your order for a burger, and she cooked it up. They both worked hard, putting in 16- or 17-hour days, serving breakfast, lunch, and dinner. Eva was always quiet, but Bruno often gave unasked-for, if well-intended, advice—like telling an unemployed customer to get a job and feed his family. But then Bruno would send him on his way after a meal with a bag of groceries—under that rude exterior he had a big heart.
Kids came in to play the pinball machines in back, and read the comic books Bruno had for sale. Longtime Sunnyside Frank Koehler recalls that Bruno would say ” ‘Hey, you guys, if you want to read them, you gotta buy ’em’—but since we were regulars, Bruno never enforced the ‘you gotta buy ’em’ rule….But he’d always mention the rule before he ignored it.”
Bruno kept tabs on regulars. One person told me about how if Bruno hadn’t seen you for a while, he would send someone around to your house to make sure you were okay.
“Bruno was truly a unique individual and quite a character.”[1]
Bruno Cappa behind the counter. Bruno’s Creamery, about 1965. Photo courtesy Marilyn Cappa Kennedy.
