Category: Shops

Of Goats and Groceries: Some Italians in Early Sunnyside

Sunnyside History3 Comments

By Amy O’Hair

The presence of goats in Sunnyside is evident from the earliest photographs, such as this iconic shot that captured the witch’s hat tower of the Sunnyside Powerhouse in the background, with a munching goat in the foreground, taken on Monterey near Circular in 1911.

A view looking west of Monterey at Circular, with the Sunnyside Powerhouse in the background, and a roaming goat in the foreground. SFMTA Archives, https://sfmta.photoshelter.com/
A view looking west of Monterey at Circular, with the Sunnyside Powerhouse in the background, and a roaming goat in the foreground. 1911. SFMTA Archives, https://sfmta.photoshelter.com/

Then the same photographer turned to face the other direction, and caught a few more grazing goats on the railroad tracks.

A view looking east on Monterey near Circular, with goats grazing near the Southern Pacific Railroad tracks on far right. 1911. SFMTA Archives, https://sfmta.photoshelter.com/
A view looking east on Monterey near Circular, with goats grazing near the Southern Pacific Railroad tracks on far right. 1911. SFMTA Archives, https://sfmta.photoshelter.com/ Learn more about this rich early photograph in this post.

One Sunnyside resident had his own goat dairy, located further up the street on Monterey in the 1910s. It probably wasn’t quite legal, given the City’s pound limits regulating what animals could be kept where. But no matter, because there were a lot of small dairy operations here, and in the Excelsior and elsewhere, well into the twentieth century. A cow in the backyard was far from uncommon.

After arriving in 1909, Sicilian immigrant Frank Maita opened a small dairy operation with goats, on the site of the present house at 535 Monterey Boulevard, in 1915. Most of the lot was open, with a little house set down the hill. Frank and Catherine Maita already had five children when they started their business; with four more to come, it was not a sustainable setup.

But it was a start on a new life in a new country.

Frank Maita with one of his goats. I was told this was taken at the Monterey Blvd site in the 1920s, but the background matches another photo taken later on the Hayward farm, so I believe it to be from the 1940s or 1950s. Photo courtesy Jack Maita.
Frank Maita with one of his goats. I was told this was taken at the Monterey Blvd site in the 1920s, but the background matches another photo taken later on the Hayward farm, so I believe it to be from the 1940s or 1950s. Photo courtesy Jack Maita.

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News on Bruno’s Creamery

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Although Bruno Cappa’s soda fountain restaurant was a top neighborhood spot for curly fries or an ice cream float for nearly four decades, the proprietor was far from self-promoting. But if he had engaged a graphic artist for a logo or some merch, he could not do better than what designer Doug da Silva has recently created to celebrate this slice of local history.

Bruno in about 1960, at his restaurant (with an imaginary t-shirt!). Original photo courtesy Marilyn Cappa.
Bruno in about 1960, at his restaurant (with an imaginary t-shirt!). Original photo courtesy Marilyn Cappa Kennedy.

Doug grew up in Sunnyside, and although he no longer lives in the city, he has created a line of t-shirts celebrating many iconic aspects of San Francisco past, including Bruno’s Creamery.


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Sunnyside in the 1970s: Trees, Traffic, Taxes

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By Amy O’Hair

Traffic calming – planting and saving trees – safe places for children to play – newly revealed local history: the issues on the minds of Sunnysiders fifty years ago were not so different from things that interest residents now. The newsletters of Sunnyside’s local organization from those years have recently been archived and made available online at the Internet Archive, and tell some inspiring stories about actions that still impact our lives today.

Although Sunnyside has seen organized advocacy by residents since the 1890s (more here), the current organization, Sunnyside Neighborhood Association (SNA), dates to late 1974.[1] The 1970s saw a surge of local activism in the many neighborhoods in San Francisco. Five decades later, we still enjoy some of the fruits of that upwelling, for instance in open spaces that were established as parks. There was also a downside to the activism then that still affects the city; in some areas, such as the Richmond district, residents fought density with downzoning measures, working to exclude multi-unit buildings and “retain local character,” resulting in a dearth of housing units in subsequent decades, and de facto residential segregation.

But SNA was, according to the record of these early newsletters, more intent on trees, parks, and calming traffic. Monterey Boulevard had already undergone big changes in the 1950s and 1960s, with an extensive apartment-building boom. The 1970s saw even more upzoning on the boulevard. SNA didn’t oppose more housing, but as we’ll see, it did try to rescue trees that were eventually to fall victim to a particularly determined developer of multi-unit buildings, among many other projects, such as tree-planting and boosting local businesses.

The publication of the new archive of the SNA newsletters is due to the work of LisaRuth Elliott and her team for the Neighborhood Newspapers of San Francisco project on the Internet Archive. Continue reading “Sunnyside in the 1970s: Trees, Traffic, Taxes” →

Sunnyside’s First Restaurant

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Photo: Greg Gaar OpenSFHistory.org

One of our oldest shop-fronts recently went on sale [2015], which seemed a good occasion to look into its history. It seems to have been the first proper restaurant in the neighborhood. John Kaiser, a German immigrant, had it built in 1892, making it one of the earliest buildings on the block. After a life working on the cable cars on Nob Hill, he came to Sunnyside with his wife and grown kids at the age of sixty, to run his own restaurant.

211 Sunnyside Avenue (now 219 Monterey Blvd). Photo: Amy O'Hair
2015. 211 Sunnyside Avenue (now 219 Monterey Blvd). Photo: Amy O’Hair.

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Frenchie’s, a local shop at Hearst and Congo

Sunnyside History4 Comments

For many decades there was a small grocery store at the corner of Hearst Avenue and Congo Street called Frenchie’s. The family who ran the store from 1909 through the 1930s wasn’t French, and the store was never listed that way in the SF Directories, but such is the way of neighborhood shops–you are known by what your local patrons want to call you.

201 Hearst Ave, SF. Photo: Amy O'Hair.
201 Hearst Ave, San Francisco. Photo: Amy O’Hair.

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