Investment money that funded the Sunnyside Land Company in 1890 was largely sourced from the hefty profits of some of San Francisco’s biggest late nineteenth-century breweries: Philadelphia Brewery, Albany Brewery, and United States Brewery—all overseen by the Brewer’s Protective Association. Men who were heirs to these fortunes, or wrapped up in the racket of propping up prices and selling off franchises to foreign capitalists, were among the most prominent initial investors in the Sunnyside project.
Behrend Joost, President of Sunnyside Land Company, was a notorious and irascible teetotaler, but he had no problem accepting beer-drenched money from his investors, who altogether put in one million dollars to fund the property speculation project. In return, many got their names or the places in Germany they came from on the newly laid-out streets.
Five of the original Sunnyside streets—Mangels Avenue, Spreckels Avenue, Wieland Avenue, Baden Street, and Hamburg Street—I trace directly to these men.
In addition, Edna Street is likely to have been named for the beloved daughter of one of these brewery men. Read more