Endemic as racism has been to American culture and politics since its beginning, there have always been those who fought the engulfing tide, in large and small ways. This post recounts, in the words of the time, a minor incident where one man’s racism was countered with another one’s resistance.
David Jackson Staples (1824-1900) and his wife Mary Winslow Staples (1830-1895) are the namesakes for Staples Avenue in Sunnyside. They came from Massachusetts just after the Gold Rush, bringing with them an antipathy to slavery and a strong conviction of the importance of philanthropic work for the public good.
Investment money that funded the Sunnyside Land Company in 1890 was largely sourced from the hefty profits of some of San Francisco’s biggest late nineteenth-century breweries: Philadelphia Brewery, Albany Brewery, and United States Brewery—all overseen by the Brewer’s Protective Association. Men who were heirs to these fortunes, or wrapped up in the racket of propping up prices and selling off franchises to foreign capitalists, were among the most prominent initial investors in the Sunnyside project.
Behrend Joost, President of Sunnyside Land Company, was a notorious and irascible teetotaler, but he had no problem accepting beer-drenched money from his investors, who altogether put in one million dollars to fund the property speculation project. In return, many got their names or the places in Germany they came from on the newly laid-out streets.
Five of the original Sunnyside streets—Mangels Avenue, Spreckels Avenue, Wieland Avenue, Baden Street, and Hamburg Street—I trace directly to these men.
Next week the San Francisco Board of Supervisors votes to approve changing the name of Phelan Avenue to Frida Kahlo Way. This is far from the first such change for this neighborhood’s streets, and a good occasion to look at the several other name changes over the years since its beginning.