The intersection of Foerster and Joost is not just a street corner in Sunnyside, it’s the stormy tale of a family torn apart by the relentless greed of one uncle, Behrend Joost, and the industrious loyalty of his nephew, Constantine Foerster, that finally gave way under the pressure of it. Joost went down in a long spiral of lawsuits, but Foerster survived and prospered, saved by taking the terrible decision to break his bond to his uncle, and stake his future in the company of men of better judgment and ethics.
Constantine E.A. Foerster was a successful and industrious corporate attorney in late nineteenth-century San Francisco. At the age of sixteen, he got his start in the city working for his uncle, a scrappy, ill-mannered hardware dealer named Behrend Joost. For many years his fortunes were deeply entwined with this uncouth entrepreneur, including as the attorney for Joost’s project to build San Francisco’s first electric streetcar system. The property speculation project called Sunnyside went along with the streetcar, and Foerster was one of several officers in the company whose names remain on the streets there. Continue reading “Foerster: Work Hard, Die Young, and Leave a Good Name”→
One of Sunnyside’s shortest streets is Acadia–the ‘A’ in the brief set of alphabetized north-south streets. The name reaches deep into history, like many of the somewhat obscure choices made by the Sunnyside Land Company in 1891 when the district was laid out–such as Congo, Gennessee, and Detroit. Like those names, Acadia touches on the history of colonization and land appropriation.
Also like some of the neighborhood’s other streets, it suffered from misspelling over the years. ‘Arcadia’ was the name in directories and on maps for a time. It was a natural mistake; Arcadia, meaning a place of rural contentment, is the English version of the French word l’Acadie. The name originated in ancient Greece, referring to an isolated place there where the people lived in pastoral simplicity.
An International Atrocity
To start with, the political history: L’Acadie (anglicized to Acadia) was the name of the place where French pioneers explored and later colonists settled in eastern Canada—areas that are now called New Brunswick, Prince Edward Island, and Nova Scotia.
Investment money that funded the Sunnyside Land Company in 1890 was largely sourced from the hefty profits of some of San Francisco’s biggest late nineteenth-century breweries: Philadelphia Brewery, Albany Brewery, and United States Brewery—all overseen by the Brewer’s Protective Association. Men who were heirs to these fortunes, or wrapped up in the racket of propping up prices and selling off franchises to foreign capitalists, were among the most prominent initial investors in the Sunnyside project.
Behrend Joost, President of Sunnyside Land Company, was a notorious and irascible teetotaler, but he had no problem accepting beer-drenched money from his investors, who altogether put in one million dollars to fund the property speculation project. In return, many got their names or the places in Germany they came from on the newly laid-out streets.
Five of the original Sunnyside streets—Mangels Avenue, Spreckels Avenue, Wieland Avenue, Baden Street, and Hamburg Street—I trace directly to these men.