As an innovative entrepreneur whose heart was set on righteous social justice, Mary Ellen Pleasant belongs to San Francisco; now Ingleside can lay a claim to her remarkable legacy as well. Pleasant had far grander properties than her modest ranch on San Jose Avenue, set among the expansive vegetable fields of the nineteenth century. But this was where she built a business important to her early career, and the place she retreated to at the end of her life when her empire was crumbling. In between, she used the land and the house there she named Geneva Cottage for many different purposes—from a brief stint as a sex-party venue, to a ranch for hogs and cattle, to a home she extended to her Black friends and family members in times of need. In 1900, she sold the whole block, under duress, to the engineer and architect who built the Geneva Car Barn, Office Building, and Powerhouse. It was one of the last of her many properties that she sold as her fortunes dwindled before her death in January 1904.
Outpost on the Old San Jose Road
The property Pleasant held at San Jose and Geneva Avenues has not before this had the documentation it is due. The large cottage there was located where the landmarked Geneva Office Building now sits, which is currently being developed as a community arts center. The area is a major transit hub, with Balboa Park Station across the street, as well as Balboa Park Upper Yard, an eight-story affordable housing building to begin construction soon. Like the long agricultural history for this area, Pleasant’s presence here has been erased.
Modest as it may have been, the land was important to her, both personally and to the course of her career. In the late 1880s, this ranch was listed among her major assets in a newspaper feature about the wealthiest Black people in the US. It was probably at the bottom of her portfolio in terms of value, certainly in her wealthiest years. But her attachment to it is evidenced by the roles it played in her work and life. More than once she had to go to court to defend her ownership; once she sued her own daughter to get control of it.